GH Beauty Vertical

Creative Direction & Visual Storytelling

betsy

Project Overview
Across five years as Art Director for Good Housekeeping's beauty vertical, I shaped the visual language behind hundreds of beauty stories — from product features to seasonal guides to the annual Beauty Awards. The work spanned photo retouching, image direction, and casting, translating product and material detail into imagery that felt trustworthy, editorial, and unmistakably GH. This is a selection of the shoots and stories that best represent that range.
ROLE
I led image direction on each shoot — collaborating with photographers and stylists on casting, lighting, and composition, then carrying that vision through retouching to ensure every final image met GH's editorial and brand standards. Over time, this work became the visual backbone of the beauty vertical across print and digital.
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