Good Housekeeping’s Holiday Gift Lab marked our first-ever collaboration with Walmart—an ambitious multi-channel initiative designed to make holiday gifting easier and more inspired. The campaign featured a custom landing page on GH.com, ten video-driven articles, and forty social cutdowns, all promoting the season’s best gifts tested and approved by our experts. From strategy to execution, the project celebrated how design and partnership can create a cohesive, joyful experience for millions of readers.

I was brought in to lead design across all touchpoints and bring the project across the finish line. I developed the visual system for video graphics and the digital hub, collaborated with editors, ad sales, and video producers to unify the visual language, and designed a custom module for the landing page. Post-launch, I refreshed hub content weekly and partnered with the marketing team on event branding and collateral.