At my core, I believe great creative direction isn't one big idea — it's a vision that holds together across every touchpoint a brand has, from a single beauty shoot to a full editorial system. My work spans brand redesigns, visual storytelling, and large editorial packages, but what excites me most is the strategy behind those decisions — the thinking that makes an idea work everywhere it needs to live.
As Design Director at Good Housekeeping, I set that strategy in motion — collaborating with editors, product designers, and marketing partners to bring clarity and cohesion to complex editorial projects. I love the balance of big-picture thinking and hands-on creative work: building systems that make brands feel both intentional and human.
Before that, I designed across several Hearst brands including Elle, Marie Claire, and Esquire, where I learned to move fast, think strategically, and translate ideas into experiences that connect.
Outside of work, I'm reliably in the middle of some kind of project. At the moment, it's my new home, which I am (predictably) over-designing one paint chip and floor plan at a time. Otherwise: cooking, thrifting with more optimism than most thrift stores deserve, and starting each morning with the NYT Games app.