Betsy Farrell McChain
At my core, I believe design is solution-driven and about building connections. My work spans brand redesigns, digital experiences, and large-scale editorial packages — but what excites me most is shaping how ideas come to life across platforms.
As Deputy Design Director at Good Housekeeping, I lead cross-platform design strategy, collaborating with editors, product designers, and marketing partners to bring clarity and cohesion to complex projects. I love the balance of big-picture thinking and hands-on creative work — building systems that make brands feel both intentional and human.
Before that, I designed across several Hearst brands including Elle, Marie Claire, and Esquire, where I learned to move fast, think strategically, and translate ideas into experiences that connect.
Outside of work, I’m usually deep in a personal project — most recently curating every design detail of my wedding. I love to cook, thrift for hidden gems, and start my mornings with the NYT Games app.