The Good Housekeeping Beauty Awards are the brand's largest and most anticipated annual franchise — bringing together expert chemists, editors, and designers to recognize the year's best innovations in skincare, makeup, and wellness. The multi-platform experience spans print, digital, video, and social, cementing Good Housekeeping's authority as the go-to source for beauty trust and expertise. The 2026 program was the franchise's biggest yet, driving 110K pageviews — a 182% increase over the prior year.

I've led the creative direction and design for the Beauty Awards for five consecutive years, developing the overarching visual identity each year — establishing the look and feel for print, digital, and social extensions — while collaborating closely with beauty editors, chemists, and photographers to translate testing data into engaging storytelling. From art directing photoshoots to designing digital franchises, I ensure every touchpoint feels elevated, cohesive, and true to Good Housekeeping's authority in beauty. In 2026, that approach helped the program reach its largest audience to date.