The Good Housekeeping Beauty Awards are the brand’s largest and most anticipated annual franchise—bringing together expert chemists, editors, and designers to recognize the year’s best innovations in skincare, makeup, and wellness. The multi-platform experience spans print, digital, video, and social, cementing Good Housekeeping’s authority as the go-to source for beauty trust and expertise.

I lead the creative direction and design for the Beauty Awards across all platforms. I develop the overarching visual identity each year—establishing the look and feel for print, digital, and social extensions—while collaborating closely with beauty editors, chemists, and photographers to translate testing data into engaging storytelling. From art directing photoshoots to designing digital franchises, I ensure every touchpoint feels elevated, cohesive, and true to Good Housekeeping’s authority in beauty.