Good Housekeeping’s Summer Beauty Guide was an editorial package designed to highlight the season’s best products while driving subscriber engagement. Expanding beyond the pages of the magazine, the initiative combined beauty expertise, vibrant photography, and shoppable storytelling to create a cohesive brand moment across site, social, and newsletter. The goal was to capture the excitement of summer beauty—authentic, effortless, and editorially driven—while positioning the brand as a trusted source for expert recommendations. The success of this rollout gained traction with ad sales as a model for future beauty brand partnerships.

I pitched the idea to expand the print feature into a digital franchise and use it as an opportunity to drive subscriptions through gated exclusive content. I art directed the entire package from concept through execution, developing the creative strategy and visual system across digital, social, and newsletter extensions.