Good Housekeeping’s website redesign marked a pivotal moment in evolving one of America’s most trusted brands into a modern, cohesive digital destination. The project redefined how readers interact with expert content—from product reviews and service journalism to beauty, wellness, and lifestyle coverage—through a cleaner, more intuitive experience. By balancing authority with warmth, the redesign positioned the brand for a new era of digital storytelling and engagement.

I collaborated closely with the Creative Director and product designers to develop the new site’s visual identity and UX patterns. I helped translate brand values into a scalable design system, refining typography, hierarchy, and visual consistency across every touchpoint.