Good Housekeeping’s Sharing the Load was a multi-platform editorial initiative tackling gender equity in household labor—how emotional and domestic work is shared, seen, and valued. The package combined in-depth reporting, expert insights, and creative storytelling to help readers reflect on their own dynamics while sparking cultural dialogue.

I conceived and executed the entire creative concept, designing a fully functional board game that served as both the visual anchor and storytelling framework for the package. I led design direction across all platforms, strategized how the concept would translate across print, social, and video, and partnered with our video team to produce a promotional sizzle reel. Every touchpoint—from visual tone to physical production—was crafted to make the topic feel both engaging and deeply human.